MOISTURISE AS IT CLEANSES: Soap-free formulation blends into rich lather for gently cleansing as well as moisturizing your baby's skin NON-DRYING MILD BAR: Enriched with Shea Butter, Olive Oil & Avocado Oil to gently cleanse baby's skin without drying it PARABEN FREE: No harmful chemicals (PAMAS Free) to protect your baby’s delicate skin